On the occasion of our 25th anniversary at MachinePoint, we have refreshed our image while maintaining our identity.
The ability to evolve is key to the long-term success of a company. In this regard, at MachinePoint, we have taken a further step by unveiling our new corporate image, marking a new chapter in our history.
Since our foundation 25 years ago, we have been synonymous with innovation, quality, and safety in used machinery transactions. Our commitment has always been to provide exceptional service to buyers and sellers of second-hand equipment in the plastic and beverage industry. Over this quarter of a century, we have assisted hundreds of manufacturers in launching their industrial projects by supplying them with quality machinery and facilitating the complex operations of moving this machinery worldwide, positioning us as a leading company in this sector.
A visual transformation that defines us: Modernity with lasting values
MachinePoint’s new image is a demonstration of our ability to embrace change without losing sight of our core values.
The refreshed logo retains the essence of Machine’s identity, serving as a reference point for buyers and sellers of used machinery. At the core of this new image, the values of Professionalism, Ownership, Integrity, Neutrality, and Teamwork (POINT) persist, proving that innovation can coexist with consistency.
The brand’s modernization reflects the company’s progressive vision, adaptability to the latest trends and technologies, and our steadfast commitment to innovation.
We have launched a new website with clean lines and a simplified design for a more straightforward and efficient user experience. The renovation not only aims to enhance aesthetics but also to make the search for our machinery more accessible and swift for our users.
Our Customer Relationships: Beyond Machinery
The modernization of MachinePoint’s image is not just about a visual transformation; it also signifies a renewed approach to our relationships with customers.
At MachinePoint, we are committed to maintaining our reputation with personalized service and the building of strong, long-term relationships. Our new image underscores our closeness and accessibility, highlighting the importance that MachinePoint places on every customer, whether large or small.
Our aesthetics symbolize our ability to evolve without losing our identity, marking the beginning of a new era in the buying and selling of used machinery. At MachinePoint, we don’t just sell machinery; we sell professionalism, trust, commitment, and a clear vision for the future of the industry.
We are ready for the next 25 years, making the challenging easy for our valued customers!